If you have never heard of LinkedIn, think of FaceBook but for your work/professional life. It has a newsfeed, and you can “follow” people and companies that you would like to connect with. LinkedIn is such a great resource to find jobs and connect and network with people from your profession or other areas that you are interested in learning more about.
Have a professional head shot
Your profile picture is a great way to make good first impression to any that happens across your LinkedIn profile. If you are on a budget and can’t afford a professional photographer to take your photo, keep in mind that your photo, unlike FaceBook, is predominantly professional and should not include other people. I have also found that recently at many conferences and networking events I have attended have offered free professional headshots that you can use for things like LinkedIn. That is what I did and I thought they turned out great!
Always include your contact details
If you don’t include how people can get a hold of you, then that kind of defeats the purpose. This is a small thing but so many people forget to do it. Make sure to fill this out!
Get your keywords right
LinkedIn search is similar to Google search where you can apply keywords and when someone searches for it, it will appear in the search results. If you are in the market for a certain job or would like to connect with people in your career field, make sure to add these keywords to your profile to make you stand out. If your profile has those keywords, it will rank your profile “higher” on the LinkedIn search result list.
Research through your connections
It might feel a bit weird to search through old friend’s or colleague’s profiles, but this is a cool way to see wha kind of jobs are out there. I have often found out about companies that I had never even heard of in the city I live in! It’s also given me new perspective into all the types of jobs and internships that are out there.
Proofread! Proofread! Proofread!
I thought we would end this post on an easy (but VERY important) one. Please proofread everything! This is similar to spelling mistakes in resumes and cover letters, but spelling mistakes on your LinkedIn profile can not be good if you want to keep up your professional appearance. Luckily, if you do realize you made a spelling mistake, it is very easy to edit and fix. But save yourself the hassle and proofread BEFORE.
I hope these tips + tricks that I gave you will help you to enhance your professional LinkedIn and rock that job hunt or networking!